Charlie Alfred’s Weblog

October 18, 2009

Putting the Proposition back into Value Propositions

Filed under: Uncategorized — charliealfred @ 8:25 pm

Value Propositions are as to marketers, as Gannt charts are to project managers or debuggers are to software developers.

But value propositions can and should be more than marketing hocus pocus.  What value propositions promise, imply, conditionally promise, or avoid mentioning at all are a reflection of what is important to the business.  This conviction works its way into philosophies of product design and priorities for organizing and staffinf up service operations.

This article ( will explore the nuances of value propositions, with some modern day examples to illustrate the points.


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